Studies & data · Draft (German)
How we measure visibility: the score behind the report
A number from 0 to 100, measured the same way every month. Why we ask hundreds of questions repeatedly – and what an election poll has to do with it.
Outline
- Why one-off measurements are worthless
- The fixed question panel: from the problem question to the name question
- Mentioned, recommended, right at the top: the weighting
- What the score can do – and what it cannot