The core terms
- GEO: making sure AIs recommend you in their answers
- Visibility score: a metric from 0 to 100 for how present you are in AI answers
- Answer Engine Optimization: writing content so that answer engines adopt it
- llms.txt: a short table of contents for machines in the root directory
- Quotability: how easily a statement can be adopted by an AI
- Hallucination: a plausible-sounding but false AI statement
- Share of voice: your share of all recommendations in the market
- Answer page: a page that fully answers exactly one customer question