Make facts machine-readable
- Name, address, phone identical everywhere
- Opening hours as text, not only in an image
- Prices or price range as running text
- Services named individually
- Location and catchment area clearly stated
- Target audience described in one sentence
Structure that machines read
- Headings carry the customer's question
- The answer is in the first paragraph
- FAQ section with real questions
- Structured data (Schema.org) implemented
- llms.txt in the root directory
- AI crawlers not blocked in robots.txt
Mentions where AIs read
- Listing in the most important industry directory
- Google Business Profile complete
- Recent reviews with substance
- Mention in regional or trade media
- Consistent details across all channels
- Contradictions actively cleaned up
Answers and measurement
- An answer page for every lost question
- Quotable, self-contained paragraphs
- No marketing clichés, only verifiable facts
- Self-test done in ChatGPT and Perplexity
- Competitors checked as well
- Monthly repeat check scheduled
- Progress documented