Week 1 to 2: Measure
Baseline measurement: ask the AIs your most important customer questions and document where you're missing and who gets recommended instead. That gives you your task list.
Week 3 to 6: Foundation
Clean up contradictions, make the website machine-readable (structure, structured data, llms.txt), build the first answer pages for the most important lost questions.
Week 7 to 12: Reach
Build mentions in directories and media, more answer pages, actively collect reviews. Then the second measurement.
Day 90: Comparison
Baseline versus current state: what has moved, which measure worked, what comes next? From here the project turns into a routine.